APFAO, represented by its President, Octavio “Bobby” Peralta, shared APFAO’s experience at the Tourism New Zealand-hosted MAP 2019 workshop held on May 28, 2019 at the Maritime Room, Viaduct Harbour in Auckland. More than 30 participants, mostly from New Zealand associations, attended the event.
The 4-session workshop covered the topics, why your association should be hosting international conferences, creating a legacy for future generations, implementing effective sponsorship strategies, and meeting design and global trends. Mr. Peralta was part of a panel in the last session which also included Ms. Jan Tonkin, founder of New Zealand-based, The Conference Company, Ms. Patricia Cheong, Associate Director for Development at PCMA Singapore, and Ms. Leonie Ashford, Business Events Bid Manager at Tourism New Zealand.
The workshop coincided with Mr. Peralta’s participation in the Tourism New Zealand’s hosted 5-day “Association Familiarisation Programme” held from May 25-30, 2019.
Tourism New Zealand https://businessevents.newzealand.com or https://www.newzealand.com is the marketing agency responsible for promoting New Zealand as a tourism destination internationally. It is the trading name of the New Zealand Tourism Board, a Crown entity established under the New Zealand Tourism Board Act 1991.